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“No one has really explained what the account management team does,” said one ...
“No one has really explained what the account management team does,” said one procurement lead.
Originating in Japan, the virtual idol trend is spilling over to mainstream livestreaming sites like Douyin and Taobao Live.
ASIA's TOP 1000 BRANDS: Two made-in-Asia brews battle for brand bragging rights. Garb yourself a cold one and watch our animated recap of their rivalry through the years.
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ASIA's TOP 1000 BRANDS: Maxim's and Standard Chartered made the biggest moves in Hong Kong's top 100 brands, while social-media apps took on increasing importance.
A 'quickly moving' deal aims to address security concerns from governments in these markets over user information and privacy.
Get the relevant lowdown on quarterly earnings quickly: Alphabet, Facebook, Amazon, Samsung, Mondelez, Singapore Airlines, Starbucks and Visa.
By using employees and customers as brand ambassadors, Sharma stretches his marketing budget as Xiaomi enters then dominates new categories, from hair trimmers to smart TVs.
Now, more than ever, brands must help to normalise women’s sport.
You can't really 'Play NZ'. It's a clever new Tourism NZ campaign that packages the country's many charms in gaming tropes, complete with a gaming influencer doing a playthrough. And also a minotaur named Tim.
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By upending the rules of mobile handset marketing, the Chinese handset upstart hopes to continue its offbeat marketing success.
How other social media players are leveraging this as an opportunity to capture users’ attention.
Campaign Asia-Pacific and Kantar invite you to take our survey assessing how much companies in Asia have achieved in their pursuit of diversity, whether intersecting with gender, age, race, physical ability, or any other factor.
ASIA's TOP 1000 BRANDS: Maxim's and Standard Chartered made the biggest moves in Hong Kong's top 100 brands, while social-media apps took on increasing importance.
ASIA's TOP 1000 BRANDS: Online emporium HKTVmall jumps into the top echelon of Hong Kongers' favourite locally based brands.
ASIA's TOP 1000 BRANDS: If brands, especially those local ones, are trying to keep their existence, they may need to keep up with the trendy technology.
ASIA's TOP 1000 BRANDS: Amid protests, pandemic and pessimism, Nielsen explains how Hong Kong consumption has changed in recent months.
Presenting the complete list of Asia-Pacific’s brand marketing standouts, as chosen by the editorial team at Campaign Asia-Pacific.
From data scientists to brand builders, creative minds to entrepreneurs, here is our marketing and communications standout class of young professionals for 2023.
Get to know these 40 women who are shaping the industry from Australia to India with drive, energy and ideas that are inspiring more women to take the lead.
Presenting the complete first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.
‘Meet the Snapchat’ generation runs in Australia, Canada and the US from today, followed by Europe and MENA later this month.
The short film by Wieden+Kennedy uses split screen segues and features a galaxy of Nike endorsers and everyday athletes to highlight the universality of sport and societal challenges.
REBRANDING EXERCISES: Superunion upgraded the mobile carrier's logo and overall visual identity while introducing a new tagline. Read all about it and tell us what you think.
Created by 72andSunny Amsterdam, “Open like never before” stars George the Poet as he performs a piece calling on the public to look at the world in a different light.
B Honey, working with Thinkerbell, created a solar-powered hive add-on that can detect a dangerous mite infestation and send an alert.
For the past three years, we have provided a platform for the industry to promote and champion diversity and inclusion in APAC. Through the Women Leading Change event, the industry made good progress on gender diversity and highlighted other challenges we face in the region today. We are at a turning point, as the Black Lives Matter movement gains momentum around the world and pushes D&I up the corporate agenda. While we don't have a live event this year, it’s important to revisit our campaign for change. Throughout the next two months, we’ll bring you free expert talks, articles, opinion and lively debates on all the topics that matter, right here in the Diversity Hub. Plus, we'll be launching the 2023 Diversity Survey so please get involved.
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Xaxis is the Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets globally including 16 in Asia Pacific. As digital marketeers, we face pressing questions every day. We created this spot to hold healthy debates about everything digital marketing, programmatic, and on the horizon.
From marketing, sponsorships and brand partnerships to digital activation and hospitality services, the opportunities for brands investing in sports are infinite. Discover from the case studies below how some of the industry’s biggest brands have successfully harnessed the values and passion points in sport to engage with fans and build brand loyalty.
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[The next generation is] questioning—actually, they’re refusing—to give their time and attention to brands without a purpose, says Naomi Yamamoto, COO at Shiseido.
TikTok virality isn’t just a pipe dream or buzzword - it is critical for brands who want their campaigns to succeed on the tech platform.
We sit down (virtually, of course) with company leaders from Twitter, Spotify and Visa to find out.
The Korean conglomerate is driving impact in the countries it is present in.